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二狼狐轩－－源自香港的一个时尚男装品牌。<br>
自小喜欢绘画艺术和摄影探险的胡轩，年轻时光对一切新鲜事物都拥有一定的好奇与探索，富有敏锐感知和艺术气息，结识了不少时尚艺术从业人士，受当代时尚氛围及行业朋友的影响，激发出创业的眼界，励志要打破时尚男装格局。<br>
2006年，“二狼狐轩”注册成功，经过一年的市场考察和友人的支持，以自己名字为品牌发布主题，获得卖家一致好评。<br>
并在香港、广州设立了时尚男装研发团队，全面负责公司的产品研究、设计以及品牌策略、市场推广及策划、实施方案。<br>
2008年启动加盟形式，通过2年的努力，2010年正式走向专卖路线，在长沙启动大陆第一家五一路专卖店，并迅速推向全国市场。<br>
2013年4月止，公司旗下共有专卖店近260家。 <br>
企业文化战略<br>
二狼狐轩以天道、师道、孝道为企业发展之根本，团队精英采取校园化、军事化、家庭化管理，带领员工实现梦想，为客户创造利益。<br>
<br>
品牌市场渠道战略<br>
以湖南、湖北、江西为中心，以点带面，以二线城市为主，向全国市场快速推进。<br>
坚持与二狼狐轩核心客户共同打造全国省级分公司的模式，坚持以城市核心街铺为主、百货商场为辅的渠道战略方向，坚持以加盟店铺为主打，直营为辅的分销模式迈向全国市场。<br>
<br>
品牌媒体战略<br>
2010年10月“二狼狐轩”携手湖南卫视与快乐男声战略性合作一同成长；<br>
2011年9月第一档电视广告正式登录湖南娱乐频道黄金时段；<br>
2012年7月“二狼狐轩”成功签约天天兄弟成为湖南卫视官方平媒战略合作伙伴。<br>
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发表于 2019-4-7 16:07:58